Lori Van’t Zelfden

Director of Client Communications

Experience & Expertise

Lori has over 27 years of experience in the financial services industry and was involved in all aspects of daily operations at ISI Financial Group, which is now Greenspring Advisors. Currently, she focuses on marketing and communications. As the Director of Client Communications, Lori manages the content and flow of the firm’s communications with clients. She collaborates closely with advisors to develop and implement strategic communication plans for both current and prospective clients. She also works with internal teams to enhance the overall client experience, ensuring that clients receive timely, accurate, and consistent information.

Get Better Acquainted With Lori

Favorite Thing About Working With Clients

“I take great pride in being part of an organization that helps clients feel secure and confident by organizing their finances, preparing for uncertainties, and providing a clear path forward. Financial advisory is a long-term, personal partnership. Clients rely on our firm for guidance through significant financial milestones and life events, and it is a true privilege to be part of their journey.”

My Philosophy On Client Service

“A good relationship begins with effective communication. Listen with curiosity, speak with honesty, and then act with integrity.”

Pennsylvania 
B.A. English, Penn State University
Lancaster, PA
Penn State University
Hospice & Community Care of Lancaster
Reading
Classic movies
Yoga
Podcasts for ongoing learning and staying sharp
Love Your Neighbor
What I Love about Greenspring

"Being part of an others-focused environment. It brings out the best in people—clients and teammates alike—and fosters a culture of caring, support, and positivity that enriches you beyond the workday."

Recent Insights

Elections and Investing: Why Long-Term Discipline Matters

A total of 435 seats in the U.S. House of Representatives and 35 out of 100 seats in the U.S. Senate will be up for grabs, not to mention numerous state and local elections that will determine who controls the chambers of Congress in states across the country.

Fiduciary Foundations: Q3 2026 Plan Sponsor Newsletter

Many plan sponsors have good intentions, but without a clear process, it can be hard to show how decisions have been made. A well-documented and repeatable approach can make a meaningful difference when it comes to fiduciary governance.

A Cup of Ambition: What Dolly Parton Knew About Money (That Most of Us Don’t)

“She never saw a door she couldn’t open, and the doors she opened made and changed history.” That’s how Bryan Seaver described his aunt in the video announcing her death on August 25, 2026. Dolly Parton was 80 years old.